About Apricus
In a rapidly evolving world, coaching must evolve too.
Apricus Coaching Initiative represents the next frontier in developmental coaching, seamlessly blending leadership, communication, strength and conditioning, mental health solutions, moral values, and optional entheogenic medicines.
Our coaches are educated, certified, and experienced across multiple disciplines. We combine specific expertise into holistic knowledge, helping you transform your life with pride and purpose.
At Apricus, our coaches walk the walk. While they may not have been exactly where you are, they listen, empathize, reveal blind spots, and illuminate your path forward. We provide accountability, action plans, insight, and perspective to inform your decision-making and help you achieve your goals.
Experience the transformative power of authentic coaching. Experience Apricus.
Common Reasons to Seek Coaching:
- Overcoming Depression and Anxiety
- Addiction Recovery
- Personal Growth and Self-Improvement
- Relationship Enhancement
- Building Self-Confidence
- Post-Traumatic Stress Management
- Business and Career Development
- Psychedelic Preparation or Integration
- Grief and Loss Support
- Breaking Through Plateaus
- Discovering Life’s Purpose
- Addressing Moral Injury, Guilt, or Shame
- Finding Community and Support
Rich Mulder
MS, CSCS
Certified Transformational and Psychedelic Integration Coach
I have found again and again that a good coach is the most powerful tool we have available to us on our uniquely winding roads towards self discovery, personal betterment, and living our most authentic lives. But even the best coaches cannot do the work for us, so I am committed to leading by example through my own work as well as helping others through theirs.
No matter what walk of life you are from or where you intend to go, I would love to be a part of your journey in this space, and I am truly grateful for the opportunity to help.
Coaching Specialties:
Alcohol Addiction, Ayahuasca, Business Coaching, Disordered Eating, Entrepreneurship, Microdosing, Post Traumatic Stress, Physical Fitness, Psilocybin, Traumatic Events, Veteran/Fire/LEO
Bio
A former Army officer, Rich graduated from the United States Military Academy at West Point in 2009.
He served five years in the Infantry, completing Air Assault, Airborne, and Ranger Schools as well as a combat tour to Afghanistan, where he led over 120 dismounted patrols and earned the Bronze Star and the Combat Infantryman Badge.
After his service, Rich obtained his Strength and Conditioning Specialist certification from the NSCA and his Master’s Degree from Arizona State University, where he received the Outstanding Masters Scholar, Teacher and Leader Award.
In addition to being a certified Transformational Coach with Being True To You, Rich has been published in NSCA Coach, Strength Performance Daily, and has presented at the Rocky Mountain Region NSCA convention (2017) as well as the annual Grounded Athlete Development Program in Tainan and Taichung, Taiwan (2017-2019). During this time, he was also an adjunct professor of Exercise Science at Ottawa University.
Rich was the Strongman Corporation co-chair for the state of Arizona from 2018-2020 and served on the NSCA Arizona State Advisory Board from 2017 to 2020.
He is the Founder and Owner of Liberty Performance Training in Phoenix, Arizona as well as the Executive Director of Quality Resilience Fitness, a nation-wide nonprofit organization that promotes mental and physical health for veterans.
Despite many achievements and an outward veneer of control, Rich struggled with passive suicidality, alcohol addiction, and impulse control until he combined a responsible practice of ceremonial ayahuasca with integration coaching and gentle self-discipline. His own journey has led him to share strategies, practices, and disciplines with others in order to guide them along their own path and he feels it is his calling in life to help others optimize theirs – to live according to their True North.
He is a certified psychedelic integration coach with Being True to You and has led numerous preparation and integration protocols for ayahuasca, psilocybin, and ketamine therapy. Plant medicine is not a necessary component of his coaching methodologies, but he is a practitioner, himself, and believes it is a powerful tool both for healing as well as the betterment of well people. He is not here to change your mind – he is here to show you how to change your own.
When not coaching others, training himself, or improving his business, Rich can be found reading good fiction, writing books, playing music, hunting, gaming, or spending time with his wonderful friends and family. He lives on five acres in Oklahoma with three crazy dogs and a beautiful wife.
