Grow Yourself.
Build What Matters.
The Apricus Approach
An individualized solution for each client we coach, depending on the unique needs and nature of that particular person.
Coaching
Physical Wellness
Expert-led, personalized fitness and nutrition programs to unlock your body’s full potential.
Mental Health
Compassionate guidance for addiction recovery, trauma healing, and entrepreneurial growth.
Spiritual Development
Transformative practices integrating somatic coaching, breathwork, and psychedelic support when applicable.
Community
Weekly Ancestral Campfire chats fostering connection, growth, and conscious discussion.
Consulting & Ghostwriting
Business Consulting
We listen closely, identify blind spots, challenge incoherence, and help you make fewer, better decisions. The result is cleaner positioning, stronger offers, and a business that reflects your actual standards.
Ghostwriting
Translate your ideas into clear, usable assets that attract the right people and move them toward action.
Vision, Action, Triumph
Whether you are seeking a plan, accountability, help with a specific issue, or personal empowerment, we can help clarify your vision of the future and build an actionable path forward, all based on a deeper understanding of your truest self.
Wherever you are in your own journey, breathe deep and keep walking up the mountain.
You are already growing.
Read Along on Substack
Written for free-thinking professionals who refuse to outsource their strength, clarity, or agency.
New Essays Published Weekly
- James Allen
Rich Mulder
MS, CSCS
Founder, Apricus Coaching Initiative
No matter how far along you are, a skilled coach is a force multiplier.
Again and again, I’ve seen that the right coaching relationship accelerates clarity, sharpens decision-making, and brings structure to an otherwise winding path of self-development. Not by doing the work for you, but by holding the line while you do it yourself.
My commitment is simple: I lead from inside the work. I train, reflect, question, and refine my own life with the same rigor I ask of my clients. Coaching, at its best, is not advice from above but a partnership built on example, honesty, and shared standards.
Regardless of where you’re coming from or where you intend to go, if you’re serious about building a life or business rooted in strength, agency, and authenticity, I’d be honored to walk alongside you in that process.
Ancestral Campfire Community
A Monthly Space for Real Conversation
Once a month, I host a free, virtual gathering for people who want a place to speak honestly, listen carefully, and think clearly together.
The Ancestral Campfire meets on the first Tuesday of every month. Sometimes there are three of us. Sometimes there are twenty. Either way, I’m there to hold the container.
There’s no sales pitch, no agenda, and no performance. Just real conversation—wins and losses, hard questions, and thoughtful dialogue—facilitated by a trauma-informed coach. Advice is offered only when asked. Respect is the only requirement.
No noise. No pressure.
Just a seat by the fire when you want it.
