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Redefine Your Limits

Reclaim Your Purpose

The Apricus Approach

An individualized, four-pronged solution for each client we coach, depending on the unique needs and nature of that particular person.

Physical Wellness

Expert-led, personalized fitness and nutrition programs to unlock your body’s full potential.

Our Approach to Physical Wellness >

Mental Health
Compassionate guidance for addiction recovery, trauma healing, and entrepreneurial growth.

Our Approach to Mental Health >

Spiritual Development

Transformative practices integrating somatic coaching, breathwork, and psychedelic support when applicable.

Our Approach to Spiritual Development >

Community
Weekly Ancestral Campfire chats fostering connection, growth, and conscious discussion.

Our Approach to Community >

Vision, Action, Triumph

Whether you are seeking a plan, accountability, help with a specific issue, or personal empowerment, we can help clarify your vision of the future and build an actionable path forward, all based on a deeper understanding of your truest self.

Wherever you are in your own journey, breathe deep and keep walking up the mountain.

You are already growing.

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“

It is not the most intellectual of the species that survives; it is not the strongest that survives; but the species that survives is the one that is able best to adapt and adjust to the changing environment in which it finds itself.”

-Charles Darwin, The Origin of Species

Rich Mulder

MS, CSCS

Founder, Apricus Coaching Initiative

I have found again and again that a good coach is the most powerful tool we have available to us on our uniquely winding roads towards self discovery, personal betterment, and living our most authentic lives. But even the best coaches cannot do the work for us, so I am committed to leading by example through my own work as well as helping others through theirs.

No matter what walk of life you are from or where you intend to go, I would love to be a part of your journey in this space, and I am truly grateful for the opportunity to help.

Coaching Specialties:

Alcohol Addiction, Ayahuasca, Business Coaching, Disordered Eating, Entrepreneurship, Microdosing, Post Traumatic Stress Recovery, Physical Fitness, Psilocybin, Veteran/Fire/LEO, Psychedelic Preparation and Integration, Nervous System Regulation

Meet Rich

Breaking Free from the Addiction Economy

We live in the greatest addiction economy in the history of humankind.

Everything we see is designed to capture and keep our attention on anything except our own betterment.

Everywhere we look, a screen captivates us and sends a spike of dopamine coursing through our brain.

We sacrifice our sleep as we fall down the late night YouTube rabbit hole again and again.

We click on the articles we know will enrage us.

We foray into the comments section of political social media posts, even though they’re ruled by faceless trolls we never have and never will meet face to face in our physical world.

We look at how many likes we have, judging our success not by tangible achievements in our lives, but by how many people we may not even know double tap a screen based on a filtered photo that barely scrapes the lens of reality. 

It is more and more difficult to find food that provides nourishment, to find energy to move our bodies appropriately, and to find space to improve ourselves in the face of seemingly overwhelming societal requirements.

Depression sets in as we regret the choices we’ve made that led us here and anxiety plagues our uncertain futures.

We seek answers, but we’re immediately swarmed with sales pitches for pills, diets, drug protocols, and magic bullets.

Instead of treating our issues, we numb ourselves with Band-Aids and blindfolds, all the while disconnecting from our authentic selves.

There is no shortcut and no easy answer.

But our most precious resource, time, slips away each second we spend avoiding the pursuit of our own individual truths. 

At Apricus, we do not pretend to have all the answers.

But we do have the tools to help you discover the answers for yourself and pursue a life you deem worth living, with or without the help of entheogenic medicines.

Ancestral Campfire Community

Where Community, Growth, and Conscious Discussion Ignite Your Journey

Experience the power of community in our weekly Ancestral Campfire sessions.

Engage in meaningful conversations, share insights, and learn from diverse perspectives.

These expert-led gatherings blend timeless wisdom with contemporary challenges, fostering personal growth and connection in today’s fast-paced world.

Participate however serves you best in our Ancestral Campfire Forum, an unmatched source of peer support, lifestyle ideas, and resources for holistic health optimization.

Schedule 30 Min. Discovery Call
campire meetings

What People Are Saying...

{The remarkable thing is, I feel stronger and fitter physically, mentally and emotionally at 51 than when I was at 31. I feel more in control over my depression and anxiety than those two negative energies having control over me. But the ultimate gift Rich gave me was a two-fold one: a stronger, healthier me and a stronger, healthier marriage. He took on both my husband and me as individual clients. I cannot emphasize enough how much this has enhanced my relationship with my husband. Between Rich’s individually customized fitness plans and one-on-one sessions with him, it helped us, as individuals, get back into shape, better regulate emotions and be more self-aware. As a result, the work elevated us as a couple. We communicate better, we hold each other’s spaces better, and we love each other better.
5
Lina and Kasimu W.
{Rich will go out of his way to make sure you have everything you need to succeed and reach your goals. The family vibe is strong and supportive. He's gone above and beyond in every possible way, even creating a specifically built home program based on my needs and equipment while in another state.
5
Lindsay M., Aerial and Trapeze Artist
{This place saved my life. Owe it all to Rich thank you for everything, brother. God Bless.
5
Alex S., Recovering Addict
{The difference between Rich and other coaches I’ve had is that Rich saw me for who I could be, before I could begin to imagine that person. The woman he saw was one that would go on and break a national deadlifting record. When I broke that record I remember turning to Rich with surprise and all he said was “I knew you would.” From this moment on, I too began to believe in myself and my confidence in life has grown.
5
Lisa J., R.N.
{My experience with Richard led to the best years I have ever had. When I first met Richard I had a bad back, always in pain, and had a chiropractor I saw every week. I was skinny and didn't have much confidence, and for me the gym was the last place I ever thought I would love. With his help and encouragement I can say I am a better man. I don't go to the chiropractor anymore, I am almost 200 lbs, and also competed in a strong man competition and you can't do that without confidence. Thank you!!!
5
Josh L., Men’s Development Coach
{Rich is a fantastic coach. He has helped me and Stephanie a lot to improve our performance as dance professionals. Thanks a ton!
5
Nico and Stephanie T., Professional Tango Dancers
{Rich’s approach has been incredibly supportive and understanding, particularly of my desire to use physical fitness as a tool for improving my mental health. He’s provided valuable guidance on breathing techniques, helped me seamlessly integrate workouts into my daily routine, and most importantly, alleviated the guilt I used to feel about taking time for myself. I can’t speak highly enough of Rich as a coach. I genuinely look forward to our sessions and the insights I gain each week.
5
Dana W., Community Engagement Specialist, Army Veteran
{Rich totally recognized my personal challenges and coached me through those challenges. Rich would zoom with me weekly until I was ready to graduate to monthly zooms. We used one on one coaching & video chats to guarantee proper technique. Training the mind & body together has proved to be a successful formula for me.
5
Leonard C., Navy Veteran
{Since the day I met Rich I knew he was a man who cares deeply for his brothers and sisters in the veteran community. He not only opened up his gym to me and others and provided a safe space for us to train and share our weekly victories and losses but Rich has also become my coach, mentor and friend in less than 2 years. He's helped shape me into the man I felt I had lost when my uniform came off and when I separated from the Army. He has shared with me a wealth of knowledge that I can now carry and implement into my everyday life to continue to be a bigger, faster and stronger version of myself both physically and mentally. I owe a debt of gratitude and appreciation for the time and energy Rich put into my 6 months of fitness and nutrition programming. As an athlete I want my coaches to look like my goals (healthy and fit) and Rich fits that mold perfectly.
5
Ruben R., Army Veteran
{The remarkable thing is, I feel stronger and fitter physically, mentally and emotionally at 51 than when I was at 31. I feel more in control over my depression and anxiety than those two negative energies having control over me. But the ultimate gift Rich gave me was a two-fold one: a stronger, healthier me and a stronger, healthier marriage. He took on both my husband and me as individual clients. I cannot emphasize enough how much this has enhanced my relationship with my husband. Between Rich’s individually customized fitness plans and one-on-one sessions with him, it helped us, as individuals, get back into shape, better regulate emotions and be more self-aware. As a result, the work elevated us as a couple. We communicate better, we hold each other’s spaces better, and we love each other better.
5
Lina and Kasimu W.
{Rich will go out of his way to make sure you have everything you need to succeed and reach your goals. The family vibe is strong and supportive. He's gone above and beyond in every possible way, even creating a specifically built home program based on my needs and equipment while in another state.
5
Lindsay M., Aerial and Trapeze Artist
{This place saved my life. Owe it all to Rich thank you for everything, brother. God Bless.
5
Alex S., Recovering Addict
{The difference between Rich and other coaches I’ve had is that Rich saw me for who I could be, before I could begin to imagine that person. The woman he saw was one that would go on and break a national deadlifting record. When I broke that record I remember turning to Rich with surprise and all he said was “I knew you would.” From this moment on, I too began to believe in myself and my confidence in life has grown.
5
Lisa J., R.N.
{My experience with Richard led to the best years I have ever had. When I first met Richard I had a bad back, always in pain, and had a chiropractor I saw every week. I was skinny and didn't have much confidence, and for me the gym was the last place I ever thought I would love. With his help and encouragement I can say I am a better man. I don't go to the chiropractor anymore, I am almost 200 lbs, and also competed in a strong man competition and you can't do that without confidence. Thank you!!!
5
Josh L., Men’s Development Coach
{Rich is a fantastic coach. He has helped me and Stephanie a lot to improve our performance as dance professionals. Thanks a ton!
5
Nico and Stephanie T., Professional Tango Dancers
{Rich’s approach has been incredibly supportive and understanding, particularly of my desire to use physical fitness as a tool for improving my mental health. He’s provided valuable guidance on breathing techniques, helped me seamlessly integrate workouts into my daily routine, and most importantly, alleviated the guilt I used to feel about taking time for myself. I can’t speak highly enough of Rich as a coach. I genuinely look forward to our sessions and the insights I gain each week.
5
Dana W., Community Engagement Specialist, Army Veteran
{Rich totally recognized my personal challenges and coached me through those challenges. Rich would zoom with me weekly until I was ready to graduate to monthly zooms. We used one on one coaching & video chats to guarantee proper technique. Training the mind & body together has proved to be a successful formula for me.
5
Leonard C., Navy Veteran
{Since the day I met Rich I knew he was a man who cares deeply for his brothers and sisters in the veteran community. He not only opened up his gym to me and others and provided a safe space for us to train and share our weekly victories and losses but Rich has also become my coach, mentor and friend in less than 2 years. He's helped shape me into the man I felt I had lost when my uniform came off and when I separated from the Army. He has shared with me a wealth of knowledge that I can now carry and implement into my everyday life to continue to be a bigger, faster and stronger version of myself both physically and mentally. I owe a debt of gratitude and appreciation for the time and energy Rich put into my 6 months of fitness and nutrition programming. As an athlete I want my coaches to look like my goals (healthy and fit) and Rich fits that mold perfectly.
5
Ruben R., Army Veteran