Physical Wellness

At Apricus, your fitness journey transcends the ordinary.

Our approach is rooted in expert strength and conditioning principles, designed to elevate your physical capabilities and augment your daily life with more energy, strength, and mobility.

We believe in the power of individually tailored fitness programs, meticulously crafted to align with your unique goals and physiological needs.

Whether you wish to unshackle yourself from the aches and pains of sedentary living or you are an advanced athlete looking to tap into your true physical potential, we can take the guesswork out of training for you.

Our seasoned coaches provide comprehensive nutrition and supplement guidance to complement your training, ensuring your body receives the optimal fuel it needs for success.

We don’t just provide a workout template; we build accountability and habit-forming practices that lead to sustainable health transformations.

Join us and experience the pinnacle of virtual fitness coaching, where every rep, every meal, and every milestone is a step towards your best self.

Schedule 30 Min. Discovery Call

View a Strength and Conditioning Sample Week Schedule

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For as long as you maintain an active coaching membership, you receive:

Expert Strength and Conditioning Programming from a Certified Strength and Conditioning Specialist (CSCS)
Every workout planned and programmed for you, based on YOUR desires, available tools, and goals
Nutrition and supplement guidance tailored to you
Accountability and habit formation strategies

Our Wholistic Approach

Physical Wellness

Spiritual Development

Mental Health

Community

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“

Physical fitness is not only one of the most important keys to a healthy body; it is the basis of dynamic and creative intellectual activity.

- John F. Kennedy

Testimonials

{Rich is someone who continues to mentor me through my own business venture, leads while listening, and chooses to build others up all the while he builds himself. Apricus Coaching Initiative is a place for healing, growing, and of course... curiosity. I would highly recommend sitting at the 'Campfire' with this man.

Beau C. Owner, Buried in the Bones

{Just wanted to share my sincere gratitude with you… I spent Christmas with my family this year and it was so easy to see how far I’ve come emotionally in the last year all because of YOU! There was a situation with my brother snapped (like I used to do) and I felt for him because that was me not too long ago. I was such an anxious person, so unhappy with myself and my view on the world and the people in it was so tainted. I have a ton of podcasts, self help books and probably hundreds and thousands of dollars in therapy under my belt – but the work I did with you was what’s transformed me. The work we did together is something I’m truly so incredibly grateful for. THANK YOU!!!! You have a true gift!

Amelia S.

{Working with Rich has been one of the greatest advantages in both my personal and entrepreneurial life. Rich has an unmatched ability to translate military precision, leadership, and resilience into powerful entrepreneurial execution. His guidance is not just strategic. It is rooted in integrity, loyalty, lived experience, and genuine care.

Tina B. Owner, Mana Warrior Collective