Apricus: a non-judgmental space to guide you through your own transformative journey.

With a focus on healing and empowerment, we will be there for you as you uncover your authentic self.

Our coaches specialize in addiction recovery, trauma recovery, and integration of the ego and self, though we recognize this may not be the reason you approached coaching.

We will never (and could never) force change upon you, but we remain equipped to help you with whatever needs arise for you during this process.

If it is right for you, we offer entrepreneurial mentorship and business development strategies, tailored to the unique challenges faced by modern professionals.

Our programs are designed to enhance organizational skill development, fostering a structured path to success no matter where you are in your own developmental undertaking.

These can range from precise lead generation and closing tactics to business blueprinting and scaling strategies to anything in between.

Understanding the intricate connection between mind and body, we emphasize nervous system regulation techniques to cultivate resilience and stability no matter what the world throws at you.

Our philosophy of holistic health integrates physical, emotional, and spiritual well-being, ensuring a comprehensive approach to your mental health journey.

Every step we take during coaching sessions is nurtured by expertise, care, and a commitment to your holistic success.

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For as long as you maintain an active coaching membership, you receive:

Best in class addiction recovery coaching and support (if applicable)
Best in class trauma recovery coaching and support (if applicable)
Entrepreneurial mentorship and business planning (if applicable)
Organizational skill development
Integration of physical and mental health coaching via nervous system regulation techniques

Our Wholistic Approach

Physical Wellness

Spiritual Development

Mental Health

Community

“

The most beautiful people we have known are those who have known defeat, known suffering, known struggle, known loss, and have found their way out of those depths.

- Elisabeth Kubler-Ross

Testimonials

{Rich is someone who continues to mentor me through my own business venture, leads while listening, and chooses to build others up all the while he builds himself. Apricus Coaching Initiative is a place for healing, growing, and of course... curiosity. I would highly recommend sitting at the 'Campfire' with this man.

5

Beau C. Owner, Buried in the Bones

{Just wanted to share my sincere gratitude with you… I spent Christmas with my family this year and it was so easy to see how far I’ve come emotionally in the last year all because of YOU! There was a situation with my brother snapped (like I used to do) and I felt for him because that was me not too long ago. I was such an anxious person, so unhappy with myself and my view on the world and the people in it was so tainted. I have a ton of podcasts, self help books and probably hundreds and thousands of dollars in therapy under my belt – but the work I did with you was what’s transformed me. The work we did together is something I’m truly so incredibly grateful for. THANK YOU!!!! You have a true gift!

5

Amelia S.

{Working with Rich has been one of the greatest advantages in both my personal and entrepreneurial life. Rich has an unmatched ability to translate military precision, leadership, and resilience into powerful entrepreneurial execution. His guidance is not just strategic. It is rooted in integrity, loyalty, lived experience, and genuine care.

5

Tina B. Owner, Mana Warrior Collective