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Ancestral Campfire: Rekindling Our Collective Wisdom

Throughout our evolution as human beings, we have relied on the campfire to come together as social creatures and share our collective experiences with one another.

Usually over a hunted and foraged meal, we come together to add our uniquely specific knowledge to the group’s general knowledge so we can all improve and grow.

Unfortunately, the modernity of today has nearly removed this powerful form of conscious discussion as we gravitate more and more towards the binary norm of the Internet. 

At Apricus, we seek to empower each other through helpful, non-judgmental discourse and reinforce our ancestral roots all while utilizing the tremendous power of technology.

We share wins and losses, ask for and give advice if solicited, and find inspiration in each other’s journeys, all while continuing along our own distinct paths.

For as long as you maintain an active coaching membership or an Ancestral Campfire membership, you have access to our Ancestral Campfire community.

Facilitated by one of our expert coaches, this includes one 90 minute ‘salon style’ coaching call every week geared towards peer support, education, reading suggestions, and conscious discussion of current events.

Guest speakers can and will be featured monthly, and there will often be a healthy recipe provided ahead of time for you to prepare and bring to the call if you so choose.

View Pricing & Packages

Unless otherwise noted, all coaching packages include one year of access to the Ancestral Campfire Community.

You can expect:

  • One 90-minute salon style coaching call every week
  • Recipes, reading lists, and blog posts available only to our Ancestral Campfire Community
  • Monthly guest speakers providing education on a range of pertinent topics
  • Conscious discussion of current events
  • Non-judgmental peer support, facilitated by one of Apricus’s expert coaches
  • 365 Day General Fitness Program, updated Regularly
  • Nutrition, Strength and Conditioning, Mental Health, and Spiritual Development products and resources available only to Ancestral Campfire Members

Our Wholistic Approach

Physical Wellness

Spiritual Development

Mental Health

Community

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Written for free-thinking professionals who refuse to outsource their strength, clarity, or agency.

New Essays Published Weekly 

Like all social, long-lived organisms with long childhoods and overlap between our generations, we need to learn how to be adults. That is different, however, from needing to be taught.

- Heather Heying

Testimonials

{Rich is someone who continues to mentor me through my own business venture, leads while listening, and chooses to build others up all the while he builds himself. Apricus Coaching Initiative is a place for healing, growing, and of course... curiosity. I would highly recommend sitting at the 'Campfire' with this man.
5
Beau C. Owner, Buried in the Bones
{Just wanted to share my sincere gratitude with you… I spent Christmas with my family this year and it was so easy to see how far I’ve come emotionally in the last year all because of YOU! There was a situation with my brother snapped (like I used to do) and I felt for him because that was me not too long ago. I was such an anxious person, so unhappy with myself and my view on the world and the people in it was so tainted. I have a ton of podcasts, self help books and probably hundreds and thousands of dollars in therapy under my belt – but the work I did with you was what’s transformed me. The work we did together is something I’m truly so incredibly grateful for. THANK YOU!!!! You have a true gift!
5
Amelia S.
{Working with Rich has been one of the greatest advantages in both my personal and entrepreneurial life. Rich has an unmatched ability to translate military precision, leadership, and resilience into powerful entrepreneurial execution. His guidance is not just strategic. It is rooted in integrity, loyalty, lived experience, and genuine care.
5
Tina B. Owner, Mana Warrior Collective